Making a fuss about good things
Making good products a big deal.
reneezhang99@gmail.com
X
Hi, I'm Renee.
Marketer, storyteller, occasional maker of things. I like good products, good ideas, and making a big fuss about both.
Currently at ElevenLabs, previously at Chronicle, Atlassian, Dovetail and a few other places along the way.
I spend most of my time figuring out what makes a product interesting, how to tell its story, and how to get people to care.
That usually means some combination of positioning, product launches, creative campaigns, websites, and the occasional ambitious idea that probably should've stayed in the brainstorming doc.
Outside of work, I'm usually starting a new hobby, building a little app, reading a book, or attempting to become good at something entirely unrelated.
A curious generalist, if you will.
I like getting into the weeds, figuring out what makes something genuinely useful or interesting, and finding a good way to communicate it. Sometimes that's a product launch, a campaign, a website, or a 30-second video.
I'm also a sucker for good creative. Beautiful visuals, clever copy, great storytelling. I enjoy working with talented designers, writers and makers, figuring out the creative direction together, and making sure all the moving parts actually come together.
X ↗
LinkedIn ↗
Substack ↗
Research, storytelling & campaign launch
ElevenLabs, Nov 2026
Product positioning, creative production & launch
ElevenLabs, Oct 2026
Campaign strategy, brand vision & end-to-end launch
ElevenLabs, Oct 2026
Positioning, messaging & go-to-market
Elevenlabs, Sep 2026
Brand storytelling, website strategy & go-to-market
May 2026
Product concept, design, development & launch
devil child studio, 2026
Vestibulum Ultricies — Suspendisse Aenean
2034 – 2037