Making a fuss about good things
Making good products a big deal.
reneezhang99@gmail.com
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The Search for the World’s Catchiest Ad
$100K competition
ElevenLabs 2026
$100K competition
ElevenLabs 2026
ABOUT
What happens when you put $100,000 up for grabs and ask the world to make the catchiest ad? We launched a global creative competition to get people making, experimenting and showing off what they could create with ElevenLabs.
What happens when you put $100,000 up for grabs and ask the world to make the catchiest ad? We launched a global creative competition to get people making, experimenting and showing off what they could create with ElevenLabs.
WORK
I led the campaign end to end, from the initial strategy and creative vision to shaping the messaging, coordinating production and bringing the launch to life. A fun excuse to turn a product into something people could participate in, rather than just watch.